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New Balance / U.S.A.

June 16th, 2009 | No Comments

New Balance - Made in USA video

New Balance is the only athletic shoe company still producing in the US and has created an online documentary film and marketing campaign to celebrate.

The Boston company says that 25 percent of its footwear each year is made or assembled in five factories in Boston, Lawrence and in Norway, Norridgewock and Skowhegan, Maine.

“We made our first pair of running shoes in 1938 and have never wavered in our commitment to domestic manufacturing,” New Balance CEO Rob DeMartini said in a statement. “Our New Balance associates have proven that high-quality athletic footwear can be produced competitively in America.”

You can see the video here below.

Written by Ruggero Loda

Ruggero launched Running Shoes Guru in 2009. Originally from the Alps of Italy, he now lives in Amsterdam with his much loved little family. He is a passionate runner and triathlete who has worked many years in the sports footwear industry.