General Info   Nike and TomTom Develop Nike+ SportWatch GPS

Nike and TomTom Develop Nike+ SportWatch GPS

 October 25, 2011 22
Nike TomTom GPS Sports Watch

Nike TomTom GPS Sports Watch

Jan 6th 2011: Nike and TomTom revealed yesterday, during CES Las Vegas, their collaboration in the making of the new Nike+ SportWatch GPS Powered by TomTom. The new running watch will combine unique functionality, beautiful design, and direct connection to, the world’s leading running community counting almost 4 million members.

The Nike+ SportWatch GPS has been designed for performance thanks to the extremely clear and readable user interface. It adds personalization and motivational features to the running experience, including audible sounds, challenges, run reminders and more.

“The Nike+ SportWatch GPS is a game-changing product that furthers our commitment to provide all athletes with unparalleled motivation and the tools to get better,” said Stefan Olander, VP of Nike Digital Sport.

“It is part of TomTom Consumer’s strategy to move into the fast-growing sports and fitness market. This true partnership with Nike combines the strengths of two leading companies to deliver a game-changing product for runners,” said Corinne Vigreux, Managing Director, TomTom Consumer. TomTom is the world’s leading provider of location and navigation solutions.

The Nike+ SportWatch GPS is scheduled to be at retail stores and online in the U.S. and the U.K. beginning April 1. Broader distribution is scheduled for July 1. The Nike+ SportWatch GPS will be previewed for consumers at and beginning today.

Find here a video with the highlights:

On-Watch Experience
The Nike+ SportWatch GPS is designed to be simple and intuitive with only three buttons and a Tap Screen for navigation. During the run, the new Nike+ SportWatch GPS captures location information while showing runners their time, distance, pace, and calories burned on an easy-to-read screen featuring a customizable layout. Throughout the run, the GPS receiver works in tandem with the shoe-based Nike+ Sensor to deliver highly accurate pace and distance data.

On-watch features include:
• Tap Screen for setting laps and activating backlight
• Run History with data from past runs
• Personal Records including those imported from
• Quick Start with optional shoe-based Nike+ Sensor
• Heart Rate Monitor compatibility

Some of the unique motivating factors the Nike+ SportWatch GPS offer runners on-screen include:
• Recognition (or “Attaboys”) for personal records
• Run Reminders that appear after five days if a run has not been logged
• Post-run acknowledgement and encouragement

Post-Run Experience
The Nike+ SportWatch GPS plugs neatly into any USB port on a Mac or PC, then immediately launches the Nike+ Connect interface which automatically transfers information to

“With more than 150 million runs logged since its launch in 2006, captures the pulse of the running world everyday,” added Olander. presents runners with the GPS mapping, total miles, pace and elevation data for their most recent run in a rich and engaging way that will be familiar to users of the popular Nike+ GPS iPhone application.

“Providing runners with accurate pace, distance and location information during and after their run gives them the information they need to better train and track their progress,” added Vigreux.

Data from each run is automatically applied to all current Nike+ Challenges, Nike+ Goals, and Nike+ Coach programs in which the runner is participating.

Additional Features at
Athletes who want to get the most out of their run and from the Nike+ SportWatch GPS will have access to a huge catalogue of run routes logged by Nike and published by other runners on streets and trails around the world.

Each run will be graphically mapped with the help of TomTom technology, and include route notes, elevation and length. Runners will also be able to find the perfect route by searching the catalogue by location, length, difficulty, and even landmarks.

Since the 2006 launch of Nike+ in partnership with Apple, a variety of Nike+ enabled devices have been introduced to help runners reach their full potential including the Nike+ iPod Sport Kit for iPod nano and iPod touch, the Nike+ SportBand, and the new Nike+ GPS App for use with the iPhone.

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  • What’s the difference between this and the current sportsband other than a GPS system? It seems to only make it easier to map your route.

  • Looks good. Have you tried this? How is it?

  • From the Nike Forum:

    The price hasn’t been set yet, but it will be between $199 & $299 & competitively priced within the market.

  • Hows the battery life?

  • Ditto what Eric asked.

    Also wondering how accurate the GPS is.

  • Any indication if this will have HRM or the ability to sync it to a bike pod (a la Garmin)?

  • How many runs will it hold in memory?

  • when it will be sold in Asia?

  • Will you be able to compete against a virtual partner?

  • It does look good. I want one now. Hopefully the GPS is accurate enough to reduce the need for sensor calibrations.

  • I wrote about the differences on my blog,
    Maybe that will help you some more.

  • Wow,

    this nike watch looks really good! Can’t wait to get my hands on it. Like the USB option and the touchscreen feature. Just hope that it will be durable with all the fancy features on board.

  • oh this watch does not sync with Mac book pros (2011) as Nike doesn’t seem to have been ready for the release of the watch. The online response was crap, the employees in the shop tried to help by updating the firm ware but….NIKE HAVE DROPPED THE BALL FOR APPLE USERS…..waste of time on £180 watch that doesn’t work out the box…..NIKE FAIL

  • Complete let down Nike+ support very disappointing cannot give fix date for uploading to website. I run Snow Leopard and the whole thing was tragic.
    Very Very disappointing where is the QA process from a huge multi-national like Nike.
    And what s going on between Nike and Apple …..Divorce?

  • I just got mine in the mail today. I plugged it into my mac, charged it, took it for a run, it calibrated, took another shorter run, and it worked fantastic. I love this watch. It is sleek, light weight, and even an idiot can work the simple interface. Definitely worth it.

  • So the watch itself is nice. I prefer the size and weight to my current Garmin 305. Numbers are big and it is very sleek.

    I have a couple of things that need to be improved:
    1 There is no average pace. Just current pace. Annoying
    2 If you manual lap enabled, you can’t use the thing at night. You tap it to turn the light on and it starts a new lap as it is the same command.
    3 You can only have auto lap enabled if the running time is selected on the large display. I tend to put the mileage on the large display so I can see it easily but I like the summary at the end of each lap that the watch provides
    4 if you want to use it as a watch, be warned that you can only change the time by connecting it to a pc. Kind of tough as we travel with only an IPad. Minor but why?

    I will say that the first run that I had with the watch resulted in an inaccurate mileage reading. The second time it seemed to be much closer.

    The other thing that drives me crazy is the Nike training log. You can not manually add runs to it. That is fine if everyone in the family has a device. I travel extensively so it is hard to do a competition against my kids if a significant number of my runs are done without the watch. Really don’t feel like buying four of these.

    All of these things should be able to be fixed by software fixes. I would hope that it is done as the watch matures. I bought one for my son but I will be sticking with the Garmin until these things are fixed.

  • Can this be used with the Polar heart rate monitor for other types of workouts to log the heartrate of a weighlifting session or sprinting session for example?

  • This is a exciting source of knowledge.I’m glad to read this article.I like your style.I guess you spend a lot of effort and time on your blog. I have bookmarked it and I am looking forward to reading new articles.This is an exceptional content, and I can agree with what was written here. The information here was worth reading.Thanks.

  • I was delighted to receive the nike GPS watch. However after the first recharge it ran out of battery after just one 90 minute run. It seems to only update recent runs so you have to plug into a computer after every run which is not always possible. That is quite irritating especially if you are trying to log targets. Watch now on its second recharge of battery and if continue to have to recharge battery every 2-3 days will be abandoning the device.

  • Hello! I’m interested in the Nike’s sportwatch GPS. Please tell me the shipping charge to Japan? Thank you!

  • Can you bike with this watch? Will it tell you the speed your going?

  • hello, sorry but I want to know if this watch can be used in the water for ej. for kayaking.
    thanks all! I’m looking foward for more information.

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