Somnio, the maker of the only customizable running shoes, is announcing the launch of its new minimalist running shoe: the Nada. Complete with a zero heel to toe drop and weighing in at only 3.5 ounces, the Nada is a starter kit for those who want to bring minimalist training into their running routine. The kit was designed to increase foot strength, improve posture and alignment, increase running efficiency and reduce injury in the long term. Along with the ultra light weight Nada shoes, the kit comes with a training and strengthening program DVD created by Phil Wharton of Wharton Performance.

Phil Wharton is a world-renowned musculoskeletal therapist and stretching guru who works with Olympic caliber athletes and everyday athletes alike. He developed the NADA training DVD to help lead runners through strengthening exercises and form drills in order to help make a safe and pain-free transition into minimalist running.

“We see so many people jumping right into minimalist running without proper conditioning, often resulting in injury,” said Phil Wharton. “With the DVD, we’re providing Nada customers with an owner’s guide to minimalist running and empowering runners to stay in the game and stay healthy.”

“With Nada, we’re not just providing an amazing shoe, but also providing the information to help people get the right start,” said Sean Sullivan, president and founder of Somnio. “Whether they are adding minimalist running to their current exercise program or are just looking to make a change, our minimalist running starter pack provides all of the tools they need.”

The Nada shoe retails for $80 and is ideal for runners, yoga practitioners, walkers and anyone wanting a shoe that feels like they are wearing “nothing”. Nada shoes feature an ultra-thin six millimeter midsole to protect the foot, breathable stretch mesh to move with the foot and to accommodate a wide variety of foot shapes, zero heel to midsole drop for a natural foot position.

In addition to the Nada shoe, Somnio launched a customizable Spring 2011 line with updated design and styling of Somnio favorites. For more information about Somnio, visit www.SomnioRuning.com or call (813) 688-7861. Follow Somnio on Facebook at
www.Facebook.com/SomnioRunning and on Twitter at www.Twitter.com/Somnio.