Running Shoes Guru » Inspiration

Saucony’s new Ad Campaign

Ruggero Loda — Thu, 05 May 2011 14:15:53 +0000

Saucony - Find your Strong

What is Strong ? Saucony launches their biggest marketing campaign to date.

An inspiring video is Saucony first-ever national TV campaign. It’s quite nice and invites you to find your Strong through Running. Here it is:

Introducing Ed Ayres, 54 years a runner and still going strong!

Ruggero Loda — Mon, 11 Apr 2011 13:49:42 +0000

Ed Ayres

I am extremely proud to introduce Running Shoes Guru’s newest addition: Ed Ayres.

Ed has been running competitively for the past 54 years (he started at 16!) and has a few achievements under his belt: he founded Running Times, competed -finishing 3rd – in the first ever New York Marathon and he’s currently a record-breaking ultrarunner.

Ed truly is an authority (guru, if you want) in running and he’s decided to share some of his knowledge with us. He will feature a series of articles on Running Shoes Guru for the next few weeks. More in Ed’s own words here below:

Hi, fellow runners!
I have just joined with Running Shoes Guru to begin bringing you a new feature, and I’d like to briefly introduce myself.
I’m one of those “old” guys you might see on the trail — I’ve been running competitively for over 54 consecutive years, and still love it! My knees, back, and feet still feel as good as they did when I was 16, and I don’t think that’s just luck. One of the things I’ll be sharing is some thoujghts on how you can keep the body and feet young even though the years keep flying by (and believe me, they do!)
My name is Ed Ayres, and my half-century of experience has included coaching both high-school and college cross-country teams, founding one of the major running magazines, finishing 3rd in the first New York Marathon, and–oh, yes–being told by a doctor, 45 years ago, that I had collapsed my arches, would have to wear rigid, full-length stainless steel arch supports for the rest of my life, and could never run again. I guess I knew some things he didn’t!
I’ll be writing a series of articles for Running Shoes Guru relating to various ways we runners can build our physical, mental, and spiritual strength by keeping in touch–literally!–with the Earth on which our species evolved and on which we are completely interdependent for our survival and vitality.
The series will be entitled RUN WILD, RUN STRONG ! with a new article every week or two. The articles will provide information (and some entertaining and insightful anecdotes) on such topics as short toes vs. long toes, heel plant vs. forefoot plant, blister-proofing the skin on your feet without callous, and the implications of the “persistence hunting” theory of human origins.
I’m looking forward to being with you!
Ed

Stay tuned for the first article of the series, “Why All Those Bones in Our Feet?” — an entertaining but informative review of why Leonardo da Vinci called the human foot “a work of art and a masterpiece of engineering.

You can read more about Ed and his extraordinary running life at his blog: endurance and sustainability and please feel free to interact with him!

GO OUT AND RUN!

Ruggero Loda — Sat, 26 Feb 2011 12:05:34 +0000

Here is a video we already shared on our facebook page. Originally posted on CoachingEndurance.com, just watch it: it is guaranteed to make you want to go out and run!

“Mind Games”. A running short movie by Casey Neistat.

Ruggero Loda — Wed, 17 Nov 2010 23:39:09 +0000

Casey Neistat is a runner and filmmaker who lives in NYC. This is his short movie “Mind Games”. Written years ago when Casey first started running, this 2.5 minute short explores the mind games runners face and the ideas one focuses on while the body is giving it all it has to keep them running; or while being committed to any other sport. This film was commissioned to be made while he trained in NYC for the New York Marathon this year, to help celebrate the Nike way of showing creativity through sport. Casey carried a small HD video camera with him on runs for 3 weeks to shoot the movie and the music was done by Jordan Galland, a good friend and long time collaborator of Casey’s.

Terry Fox – Marathon of Hope

Ruggero Loda — Sun, 30 Aug 2009 11:08:05 +0000

Terry Fox was only 18 years old when he was diagnosed with bone cancer and forced to have his right leg amputated 6 inches above the knee in 1977. While in hospital, Terry was so overcome by the suffering of other cancer patients, many of them young children, that he decided to run across Canada to raise money for cancer research. He would call his journey the Marathon of Hope – covering 3,339 miles before having to stop because of the cancer moving to his lungs. Runs for Terry have garnered over 400 million dollars towards cancer research worldwide to date.

The Miracle Mile

Ruggero Loda — Thu, 20 Aug 2009 09:39:57 +0000

An exciting and poetic short documentary exploring the four minute mile, the perfect race. Englishman Roger Bannister was the first to break it and now it is considered the standard for any competitive long distance runner to master.

Longer races are boring. But not the mile. The mile, in under four minutes. This is a short documentary about the history of an astounding human feat.

This Future Shorts festival title is inspired by Golden Bear winning film ‘Please Say Something’ by David O’Reilly which is featured as part of the programme.

Thanks to the Fit Bottomed Girls for signaling this video.

The video is part of the FutureShorts initiative, check their youtube page for more info and videos.

Team Hoyt – CAN

Ruggero Loda — Wed, 29 Jul 2009 09:18:47 +0000

Team Hoyt

Dick and Rick Hoyt are a father-and-son team from Massachusetts who together compete in marathon races (with a 2:40 personal best). And if they’re not in a marathon they are in a Ironman — that daunting combination of 26.2 miles of running, 112 miles of bicycling, and 2.4 miles of swimming. Together they have climbed mountains, and once trekked 3,735 miles across America.

It’s a remarkable record of exertion — all the more so when you consider that Rick can’t walk or talk.

The goal of Team Hoyt is to integrate the physically challenged into everyday life. One way to accomplish this is to educate the able-bodied, making them more aware of the issues that the disabled face every day. Another is by actively helping the disabled to participate in activities that would otherwise be inaccessible to them. Team Hoyt targets both of these areas.