VITAband is a medical identification bracelet that gives first responders access to critical contact and medical information in the event of an emergency AND gives access to “touch-and-go” payment at the same time- all right on your wrist. With contactless payment technology built right in, you can literally buy what you need while working out and never worry about carrying cash.

“Barefoot Running” and “Forefoot Strike” seem to be the key words for runners in 2009. In the last months an increasing number of articles has appeared on newspapers, blogs, forums with a common central theme: traditional running shoes promote a non-ideal running form and running barefoot is what we were created for. At the same time we are seeing more and more Brands launching and promoting shoes that promise to improve your running style, either by creating a barefoot feeling or by promoting midfoot and forefoot strike.

Brooks announced the upcoming launch of the Green Silence racing flat shoe, constructed with less than half (48 percent) as many parts as comparable shoes. More than 75 percent of the 26 components have been recycled by consumers.

Asics Gel Nimbus 11 Preview. The Nimbus 11 is 2009’s update for Asics’ top cushioning shoe. It comes with a 5$ retail price increase vs. the Nimbus 10 and with a slight weight reduction.

BEAVERTON, Ore. (April 19, 2009) – Nike today introduced the Nike LunarGlide+, a new lightweight running shoe with an innovative mid-sole design architecture called Dynamic Support, a patent-pending system which adapts to a runner’s gait with each step, providing superior cushioning and as-needed stability.