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Hoka One One (hint: it's pronounced oh-nay oh-nay, it comes from Maori language and it means something like "to fly") was founded in 2009 in France by two former Salomon employees.
The company - now headquartered in California - experienced tremendous growth in less than ten years.
Here is the bread and butter of Hoka One One. From the lightweight Rincon to the maximally cushioned Bondi, these shoes are meant for long mileage daily training and do not have a medial wedge or similar support feature.
Hoka's stability running shoes are characterized by low heel-to-toe drops, low weight and high cushioning. It's a must-try collection if you need stability shoes.
The Fly collection (sometimes also referred to as ProFly) is Hoka's line of lightweight, responsive running shoes for fast training and racing.
These are Hoka's lightest and most responsive running shoes and are designed to launch you off the starting line. They feature a full-length carbon plate inside their midsoles for smooth heel-to-toe transitions and propulsive toe-offs.
Hoka was born as a trail brand. Shoes like the Speedgoat are best sellers that can be seen at the feet of many participants (and winners) of ultra distance races.
If you found this guide useful, have a look at our other ones!
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