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Hoka One One (hint: it's pronounced oh-nay oh-nay, it comes from Maori language and it means something like "to fly") was founded in 2009 in France by two former Salomon employees.
The company - now headquartered in California - experienced tremendous growth in less than ten years.
Just out of curiosity, have a look at this chart with the popularity of Hoka One One searches in Google.
Shall we look at the shoes now ?
Here is the bread and butter of Hoka One One. From the lightweight Clifton to the maximally cushioned Bondi, these shoes are meant for long mileage daily training.
Hoka's stability running shoes are characterized by low heel-to-toe drop, low weight and high cushioning. It's a must-try collection if you need stability shoes.
The Fly collection (sometimes also referred to as ProFly) is Hoka's line of lightweight, responsive running shoes for fast training and racing.
Hoka was born as a trail brand. Shoes like the Speedgoat are best sellers that can be seen at the feet of many participants (and winners) of ultra distance races.
If you found this guide useful, have a look at our other ones!
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