Updated: December 25th, 2010

Engineering the New Balance 890

Engineering the New Balance 890

New Balance will introduce their much anticipated 890 on February 15th 2011. The promise is to deliver the lightest neutral trainer in the market (giving one ounce to their own NB 759 and to the Nike Lunar Glide). Weighing in at a mere 9.7 ounces (men’s 9.5), the New Balance 890 is the lightest shoe of its kind in the neutral cushioning category, the fastest growing segment in the running shoe industry. To achieve this lightness, the shoe doesn’t sacrifice cushioning, stability or durability, nor does it reduce underfoot cushioning or greatly minimize the construction, the stack heights, or change the heel to forefoot drop. Instead, through use of the REVlite midsole foam neutral runners have a surprisingly light running experience, but feel safe, secure, and comfortable treating this shoe as their high mileage trainer.

The overall fit of the 890 is soft and supple with a dialed in midfoot wrap, an open and rounded vamp, and comfortable, irritation-free flex points. The 890 features a delicate package but still with all the protection and durability required to endure lots of miles.

Here below you’ll find a gallery of all the colors (both mens and womens). Follow this link to read an interview with JF Fullum, New Balance Innovation Studio Designer, about the creation process behind this shoe.

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