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After earning his degree in Business Administration in Milan, he moved to the Netherlands where he worked in companies such as Nike, and Adidas/Reebok where he expanded and cultivated his interest for running shoes. Originally a swimmer, Ruggero started running in 2009 while preparing for his first triathlon and has not stopped since. He launched Running Shoes Guru in 2009 because he could not find a reliable, independent and trusted source of running shoe reviews elsewhere on the internet.