Brooks Adrenaline GTS 11

Brooks’ Adrenaline™ GTS 11 includes industry-leading, patent-pending Brooks® DNA cushioning technology for the first time in this franchise style. A non-Newtonian liquid, Brooks® DNA provides custom cushioning for each and every runner by instantly reacting to each step, delivering just the right amount of resiliency for a runner’s ever-changing gait, speed, and surface.

In the December issue, Runner’s World states, “Brooks made a lot of improvements to this lightweight stability shoe, adding a heel cradle to securely hold the back of the foot in place and more gel underfoot to soften impact.” Runner’s World’s wear-testers noted, “The shoe had a good heel fit, a soft ride, and exceptional arch support,” and, “It really rolled through footstrike comfortably.” Runner’s World also called out the shoe’s use of adjustable straps in the eye-row, saying they allowed a secure, foot-hugging squeeze.

Still going strong since the first iteration in 1995, the Adrenaline™ GTS recently became the top-selling running shoe at specialty running accounts, selling more than 339,000 retail units and generating $32 million in sales year to date*. With momentum building, the Adrenaline™ GTS 11 bookings for spring 2011 are up 49 percent over the Adrenaline™ GTS 10 bookings for the same time period last year.

“With each new edition of the Adrenaline™ GTS, we set out to improve and innovate upon the previous one, while still maintaining the shoe’s signature fit, feel, and ride,” said Jim Weber, president and CEO of Brooks. “Winning ‘Best Update’ for both the tenth and eleventh editions proves we’re continuing to provide runners what they want and need in a great, performance running shoe.”

The Adrenaline™ GTS 11 is available for purchase online at www.brooksrunning.com, and at select Brooks retail accounts nationwide, for a suggested retail price of $100. Consumers can chose from three men’s colors, three women’s colors, and widths options. For more technical information about the Adrenaline™ GTS 11 and all Brooks footwear, apparel, and accessories, please visit www.brooksrunning.com.

* Source: Leisure Trends, August 2010

About Brooks Brooks Sports, Inc. is a leading running company that designs and markets a line of performance footwear, apparel, and accessories in more than 40 countries worldwide. A subsidiary of Berkshire Hathaway Inc., Brooks was founded in 1914 and is headquartered in Bothell, Wash., near Seattle. The company’s mission is to inspire everyone to run and be active by creating innovative gear that keeps them running longer, farther, and faster. Visit www.brooksrunning.com for more information, and follow frequent brand updates on Twitter (@brooksrunning) and Facebook (Brooks Sports).