This spring, Newton Running is taking its messages of how to run better and healthier to the masses with a seven-figure campaign headlined “Hello Better,” which celebrates how Newton Running shoes replicate the way we ran as children: fast, lightly and seemingly forever.

The campaign’s launch coincides with the release of spring 2012 versions of the Gravity Neutral Performance Trainer, Motion Stability Performance Trainer and Distance Light Weight Trainer, the Distance U Light Weight Trainer and the Black MV2.

Going live later this spring, a redesigned www.NewtonRunning.com will employ creative elements of the “Hello Better” campaign, more how-to videos and articles about natural form running and its benefits, such as improved efficiency and reduced chance of injury.

The Newton Natural Form Running Coaching Certification program is being redesigned with new standards and a tiered certification process.

The Newton Natural Form Running Symposia and Form Clinic series (first launched in 2010) are growing to over 300 events in 2012.