Adidas launches “sub2” marathon shoe.

Less than 2 months after Nike announces their "breaking2" moonshot, there might be another contender in the arena.

adidas unveiled yesterday (Feb 24th 2017) its newest running shoe: a marathon racer called adidas adizero sub2 boost.

From the name it’s obvious where adidas wants to take this: to the lofty goal of a sub 2-hours marathon race.

the shoe will be debuted at this Sunday’s Tokyo Marathon by former world record holder and adidas athlete, Wilson Kipsang. The Kenyan marathon runner currently owns the only pair of adidas adizero Sub2 shoes in existence, in an exclusive Energy Blue colourway.

“adidas adizero Sub2 is a significant milestone in the brand’s Sub2 programme and central to the future of adidas running,” said André Maestrini, Global General Manager, adidas Running. “Around the London Marathon in 2012, we started thinking about Sub2 as a concept and adidas’ role in achieving what was deemed impossible. We began creating a shoe that could enable this, and Wilson is the perfect athlete to test our innovation in a race environment. We’re incredibly excited to see where this can go.”

According to adidas:

The shoe delivers the best of adidas running technology in an extremely fast, lightweight form and marks the debut of adidas’ new Boost Light innovation. Engineered specifically for elite athletes on race day, Boost Light is the brand’s lightest-ever foam and retains the industry-leading energy return that has powered adidas athletes to world records. The shoe’s upper is made of one single layer of ultralight fabric, featuring a weight-reduced mesh with internal reinforcements and advanced Microfit, developed to create the best support, comfort and fit for high-speed road racing. A Continental Microweb (an evolution of Stretchweb) outsole delivers maximum grip, whatever the race conditions, to ensure no energy is wasted due to even the slightest amount of slipping. The shoe was created for community runners and world class athletes alike, to deliver faster times and break records.

Technically speaking, the innovations that set this shoe apart are:

  1. The new “boost light” midsole material. Built over the successes of the “boost” technology, this material promises to be even lighter while retaining all the responsiveness and durability of traditional boost.
  2. The shoe’s upper is composed of one single layer of ultralight fabric and weight-reduced mesh with internal reinforcements. The mesh has Microfit technology, which is developed to create the best support, comfort and fit for high-speed road racing
  3. Continental Microweb improves upon Stretchweb, which was Adidas’ technology developed for the Boost, to improve the grip for any kind of race day conditions.

All this adds up to 100 grams of weight saved over the previous adizero installment.

The shoe will be available at retail later this year for the moment take a look at the gallery here below.

The race for a sub 2-hour marathon intensifies, especially now that Adidas declared they want to achieve this on a sanctioned race instead of on a closed circuit as Nike is doing.




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