Reebok Launches New Cushioning Technology: Floatride Foam

The brand wants runners to feel like they're floating during their run with their latest innovation technology.

Reebok has launched the Reebok Floatride Run, which is their “most technically-advanced running shoe to date” and provides ultimate comfort and performance for runners everywhere. It took a while for the company to produce their latest running shoe venture in order to create their lightweight technology that apparently helps runner “float” during their run.

Reebok’s Floatride Foam is engineered to be pressure set in order to have a cell structure that’s consistent, giving it a feel of softness and responsiveness during a run. The company aimed to make runners feel comfortable while at the same time, push for high-level running performance. Reebok Running definitely took the time for development on the Floatride Foam, dedicating hours on testing alone, just to ensure that their comeback in the running game would be lauded by runners everywhere.

Floatride 3

Source: Reebok

For the appearance, the Floatride Run has an Ultraknit upper to provide support and flexibility, making sure that their release would make runners look and feel good at the same time. According to Reebok, the Floatride “allows the wearer to look as distinctive during their run as the shoe’s unique technology will make them feel.”

Floatride represents a reintroduction from Reebok to committed runners around the world. A lot has been invested in the research behind the technical components of the shoe and we’re delighted with the results. We’re inviting the entire running community to ‘Feel The Floatride’ and to give us their feedback on its ride and performance,” says Scott Daley, Reebok’s General Manager of Running.

Floatride 4

Source: Reebok

Key Features

The Floatride Run has the following features that Reebok put on their latest release to cement its status as a premium performance running shoe:

  • Floatride Foam: Floatride Foam has a cell structure that provides consistency and delivers seamless cushioning and responsiveness.
  • Ultraknit Upper: The Ultraknit is a seamless upper construction that has been designed to provide adaptive comfort that still gives support and breathability.
  • EVA Support Rim: This is a supportive foam rim that keeps the foot centered and balanced during the gait cycle
  • According to Reebok, these features are elements that work together to make the Reebok Floatride Run one of the most comfortable and responsive running shoes in the market.

    Testing

    During the final year of Floatride’s development, Reebok entrusted 300 runners with the testing of the footwear, covering around 15,000 miles of running. They reportedly received consistent positive feedback from the casual testers, as well as competitive runners. Some runners have apparently said that the Floatride “deliver a feeling of cushioning without compromise.”

    “With most other shoes, runners must make a compromise; increase softness and lose responsiveness, or vice versa. We think of the Floatride Run as ‘cushioning without compromise’ – the best of both worlds thanks to Floatride Foam. Running is also a crucial part of our overall Be More Human brand ethos, the path by which we become the best version of ourselves, mentally, physically and socially. We believe the Floatride Run marks the latest exciting step forward in helping our consumers reach their goals,” adds Scott Daley.

    Floatride Run 2

    Source: Reebok

    While Reebok was indeed out of the running shoe game for a while, they were actually quite busy behind the scenes with the development of the Floatride Run. In the meantime, they were churning out footwear and apparel for obstacle course racing and crossfit enthusiasts.

    Floatride Run 2

    Source: Reebok

    The Floatride Run is currently available on Reebok.com for $150 per pair. Running Shoes Guru is currently testing out this baby, so watch out for a review on here sometime soon.




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