Adidas announced and just recently releaseed the latest innovation of their lauded UltraBOOST running shoes. Improvements in their Primeknit technology has made it possible for them to create a laceless version of their best-selling sneakers, giving the brand’s footwear innovation an entirely new approach.
The sports brand is quite known for being innovative and creative when it comes to their newest releases, so it’s not that surprising that they’ve decided to revamp the look of the UltraBOOST with their very first laceless variant of it.
The UltraBOOST’s silhouette is one of the most recognized in the running culture, so Adidas’ integration of a laceless silhouette to the classic design is something that they mentioned would only improve the performance of their footwear. The Primeknit technology used for this release, along with yarn engineering has made it possible for people to run with laceless shoes (something that’s not entirely accepted by runners, as it could pose issues with the fit.) The brand also incorporated a BOOSTTM sole for runners to not feel tied down or retrained, but rather, have proper energy and boost during their run, especially in urban areas.
Adidas’ merging of form and function for UltraBOOST Laceless is their way of aiming for the simplification and refinement of the main elements of the footwear’s silhouette. They used Aramis, a motion tracking technology used for procuring detailed analyses of the body’s movement, to create the design and engineering. Their in-house designers also created an upper that’s both minimalistic yet stylish, and at the same time, has support and functionality. Their target is to leave the wearer, “feeling unstrained, unlaced and free to create.”
Adidas’ Primeknit technology is the main element used in the design for the UltraBOOST Laceless. They ensured that the revamping of their footwear would also mean the improvement of one of their most famous innovations to date. They wanted to make sure that runners will feel dynamic and free, while also feel supported and stable while wearing the UltraBOOST Laceless. They created a snug and compressive feel, with a sock-like fit with a collar construction that provide seamlessness and lets the foot be “one” with the upper as a single unit.
“In removing laces, such a fundamental component of the silhouette, refinement of the remaining core elements was paramount. We reimagined the Primeknit architecture, making it more supportive and compressive to enable runners to feel released and empowered to achieve their full potential. What we have created is the most intuitive UltraBOOST yet and a new chapter in the history of our family,” says Stephan Schneider, Adidas Running’s Senior Product Manager.
The UltraBOOST Laceless is available from August 1st onwards for €200 (Around $240) in Western European markets and online at adidas.com/ultraboost. For US fans of the footwear, keep your eyes peeled, as it won’t be released in North America until September 1st.