Puma has never been afraid to innovate and gamble on new technologies. Their latest project sees them partnering with MIT in a multiyear collaboration.

“PUMA’s innovation department teamed up with MIT Design Lab because we needed their high expert engineering capabilities. MIT has computer simulation possibilities, which enabled us to see the behavior of the material and quickly find the optimal structure for calculated cushioning.”

Romain Girard, Senior Head of Innovation at PUMA

XETIC Cushioning Prototypes (Source: MIT Design Lab)

What is XETIC Cushioning?

XETIC Cushioning Technology (Source: Puma)

The name XETIC is derived from the term “auxetic materials” which is used to describe structures that when stretched, become thicker perpendicular to the applied force. These materials have high energy absorption and fracture resistance. Auxetics are used in body armour, packing material, knee pads and now running shoes. Auxetic design allows the sole of the shoe to expand while walking and running which also increases flexibility.

XETIC Cushioning Technology (Source: MIT Design Lab)

Calibrate Runner Running Shoe

$140

Calibrate Runner (Source: Puma)

The Calibrate Runner is the end result of hundreds of virtual patterns and proven to be the most efficient for comfort and rebound. It has visible cushioning technology that compresses as you step for infinite comfort.

Features

• Landing impact is minimised because of the responsive structure of the foam.

• XETIC cushioning provides comfort and good rebound.

• Ground contact outsole rubber offers good traction and durability.

• Engineered knit upper has a sock-like feel.

• Webbing pull tab on the heel.

• PUMA formstrip overlay on the side.

• PUMA cat logo branding at the opening.

• Full lace closure provides a secure fit.

When Is It Available?

PUMA’s new Calibrate Runner featuring XETIC technology will be available in Asia (starting August 7th), Europe (starting August 15th), Americas (August 28th) on PUMA.com, PUMA Stores, and select retailers worldwide.