Created in 1988 by Dan Wieden, the “Just Do It” slogan is integral part of Nike’s success.
Now, for the 25th anniversary, Nike just released their new JUST DO IT advertising video.
I simply could not NOT share it with you. Its title is possibilities and here it is:
Nike’s mission statement as a company is “to bring inspiration and innovation to every athlete in the world“. This video is all about that. “Just Do It” is asking to challenge yourself, think of the possibilities. We all have been in awe of the Olympic athletes last year and again at the Moscow world championships last week.
All those incredible athletes once were just starting out. “If you can run a mile, run a race. Or a marathon”.
The video is narrated by Bradley Cooper and features Nike sponsored athletes such as Serena Williams and Lebron James.