adidas adizero Sub2 Available to runners around the world from March 15th

Previously reserved for their elite marathon runners, adidas fastest and lightest shoe will now be available to everybody.

This Sunday, one year after setting the course record, adidas sponsored Wilson Kipsang will attempt to break his own record, wearing the elusive adidas adizero Sub2 marathon shoe.

As the name suggests, the sub2 was designed with the ultimate goal of breaking the 2 hour marathon barrier.

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Nike tried this last year in Monza, with a running shoe that was not available to the general public for purchase. They eventually quenched their customers’ thirst for a fast marathon shoe releasing the limited edition Nike Vaporfly 4%.

Well, adidas has adopted a different launch strategy.

Their top athletes have been wearing this shoe for a good year now, but they are now releasing it to the public as is – the same version.

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Engineered specifically to perform on race-day, the adizero Sub2 features the new BOOST Light technology, a lighter-weight version of their acclaimed BOOST midsole material.

A single-layer upper of ultralight fabric engineered from reduced-weight mesh with internal reinforcements and advanced Microfit promises to give athletes superior support, comfort and fit.

In the outsole, the Continental Microweb (evolved from Stretchweb) maximises grip and reduces slipping so athletes can run at maximum efficiency for the full 26 miles on race day.

Wilson Kipsang says:

“Every marathon begins long before the starting line. The last 42km reflect the months of effort, preparation and dedication that I have put in to get here. I am excited to be back in Tokyo and eager to race again in the adidas adizero Sub2. They are the fastest, lightest and most responsive running shoes I have ever raced in and I hope they enable me to achieve my fastest time on the course.”

Matthias Amm, Product Category Director at adidas Running said:

“adizero is our fast franchise and over a decade has made history by owning four world records. We are excited to see Wilson race the Tokyo course again and even more excited to be able to empower the best runners around the world to achieve their personal records with adidas’ fastest long-distance running shoe ever created.”

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The adidas adizero Sub2 has a retail price of $180 and will be available online and in adidas stores worldwide from March 15th, 2018.

We look forward to purchase a pair and test them. And see how it performs, compared to its Nike rival.




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