Updated: August 29th, 2012
Asics Launches New Collection of Lightweight, Natural Running Shoes With Propulsion Technology

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November 2011 marks the European launch of ASICS 33; a collection of lightweight footwear which offers a new natural running experience. The 33 collection is a new addition to ASICS’ performance range and comprises of athletic footwear offering protection, flexibility, comfort and support in a lightweight, less structured package.

The 33 collection represents an exciting new interpretation of the ASICS Impact Guidance System (I.G.S.), the research-based, natural foot movement philosophy that ASICS pioneered over ten years ago. With an increasing number of runners looking to vary their running experience, the 33 collection helps maintain running efficiency and comfort over prolonged distances whilst offering runners a responsive ride.

The shoes have been designed to ensure running efficiency at all stages in the gait-cycle; from the first time the heel strikes the ground until the toe-off phase. Aiding the foot’s natural progression from heel strike to toe-off, ASICS Guidance Line, with a visible vertical flex-groove, encourages the foot to follow its natural progression.

Gel Excel 33 pair

Gel Excel 33 pair


ASICS 33 feature an innovative one-piece Propulsion Trusstic™ which works with the Guidance Line to enhance the foot’s natural windlass mechanism by mimicking the functions of the plantar fascia on the sole of the foot, driving the runner’s stride. This has the effect of propelling the runner forward in the mid to forefoot phase of their gait, energizing their run and allowing the runner to achieve even better running efficiency.

Here you find our review of the Asics Gel Excel 33.

GEL cushioning has been positioned between the top layer and base layer of the midsole to protect the foot throughout the whole gait cycle. The GEL cushioning is combined with multiple, deep forefoot flex grooves which allow the tooling to decouple, mirroring the foot’s natural movement, making the shoes superbly comfortable.

The shoes also feature a Personal Heel Fit (P.H.F.) system which uses memory foam to mould the heel of the shoe to the wearer, increasing the comfort. An external heel clutching system holds the heel in a dynamic way.

Simon Bartold, Specialist Sports Podiatrist and ASICS International Research Consultant says:

“The ASICS 33 is a unique product, designed to work with all 33 joints of the foot. It is a lightweight, deconstructed product which offers flexibility and comfort in a lightweight package. It is ideal for the runner wishing to add a new mix to their training schedule and specifically designed for an awesome road feel and ride in the tradition of our long held believe the shoe should work with the foot…not against it. The 33 collection is the new benchmark in natural running technology.”

The lightweight shoe energizes the running experience, providing runners with the support and cushioning necessary for high-mileage running in a lightweight form.

We got our hands (and feet) on the Excel 33 and Hyper 33. Stay tuned to read the reviews!

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