New Balance 890 – Preview and Behind the Scenes

The New Balance 890 features a new foam compound, REVlite, and is designed for the neutral runner who wants to run fast or feel fast in a lightweight package, without sacrificing durability, cushioning, or support.






 

Saucony ViZiPRO Collection

As runners find their safety becoming more compromised with increasingly distracted drivers, Saucony’s ViZiPRO Collection provides enhanced visibility with its trademark neon orange color







 

VITAband Puts Medical Info and Cash on Your Wrist

VITAband is a medical identification bracelet that gives first responders access to critical contact and medical information in the event of an emergency AND gives access to “touch-and-go” payment at the same time- all right on your wrist. With contactless payment technology built right in, you can literally buy what you


 

Running Shoes That Promise to Improve Your Running Style

"Barefoot Running" and "Forefoot Strike" seem to be the key words for runners in 2009. In the last months an increasing number of articles has appeared on newspapers, blogs, forums with a common central theme: traditional running shoes promote a non-ideal running form and running barefoot is what we were created for.


 

RunKeeper: Use Your iPhone GPS to Track Your Running!

RunKeeper is an iPhone application that enables you to use the built-in GPS in your iPhone 3G to track all of your outdoor fitness activities, including duration, distance, pace, speed, elevation, calories burned, and path traveled on a map. You can store all of your historical activities on the RunKeeper website and share




 

Athletic Footwear Becomes a Key Focus for Gore

Outdoor aficionados are familiar with GORE and its technologies: Gore-Tex, Gore-Tex XCR, Wind Stopper... In the next future, we will start seeing even more Gore, as the Newark (Delaware) based company has announced its intention to make footwear a key focus.



 

New Balance / U.S.A.

New Balance is the only athletic shoe company still producing in the US and has created an online documentary film and marketing campaign to celebrate



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